The blogging nerd side of my absolutely loves writing this post every year! It's time to take a look back at the highs (and lows) of my little blogging business for 2017.
And yes, I now call it a business because that's what it has become. What you see published on the blog is actually only a little piece of the big Lamberts Lately puzzle now. I produce exclusive content for social media, maintain a thriving email list (of almost 27,000 people now!), produce premium content for sale in cleaning and meal planning, and lots of other little things that combine to give me the absolute best job in the whole wide world. 🙂 I love what I do! (I talked a little bit more about what I really do each week a few months ago on this post.)
Once again, Lamberts Lately saw phenomenal growth in 2017, and I can attribute most of that growth to one thing: the Instant Pot. I published my first Instant Pot meal planning post in January of last year and it absolutely changed the course of Lamberts Lately for the whole year. You'll see in a second that it was my most popular post of the year by a long shot!
Let's take a look at the growth my little corner of the internet saw for the past year.
Even though pageviews are now only a small piece of the success that a blog has over the year, it's still an important part – you've got to get people in the door if you're going to make them loyal readers! I saw about a 21% growth of pageviews from 2016, which I am thrilled with. You'll also see that I didn't experience a big drop-off after Christmas this year – mostly because I have concentrated on home organization a good bit over the past year, which is popular right after Christmas.
Many people will tell you blogging is dead; while I disagree with that, I do agree that it's harder to get people on your page than it was a few years ago. To grow this much in this climate is great. You can see 2016 and 2015 stats below…
#9 – 101 Stocking Stuffer Ideas for Men – first published November 2015 (23,000 visits)
#6 – 101 Ideas for Baby’s First Easter Basket – first published March 2013 (54,000 visits)
#5 – 101 Stocking Stuffer Ideas for a Toddler – first published November 2013 (65,000 visits)
#1 – Instant Pot Freezer Meal Boot Camp – first published January 2017 (439,000 visits)
I'm so ready to hit the ground running with new and fun projects for 2018 – let's get going!
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